Pinterest: Making it Work for your Brand

Pinterest. Everyone who uses Pinterest is addicted. Everyone who gets introduced to Pinterest quickly becomes obsessed.

What’s Pinterest? Well… In short, Pinterest is a site where users save images and categorize them into “boards.” Basically a visual bookmarking service. People have boards for recipes, cool photography, places to visit, crafts to make, wedding inspiration, etc. etc.

I follow a few brands on Pinterst – including Nordstrom, Real Simple and MagnetStreet Weddings. The most prominent brands on the site are those that work in the areas of fashion, food, photography, crafts and weddings.


Today, I came across a University using Pinterest. And using it damn well. Drake University.

Run by interns in the Marketing & Communications department of the University, the account demonstrates a genius way to utilize one of the most buzzed about social networking sites of the moment, in a way that still makes sense.

Through 11 boards, these students share recipes that can be made in one’s dorm room, dorm decorating ideas, gear for the ultimate fan and alumni, and sites in and around Des Moines (where the school is located).

One of my major annoyances when it comes to social media (and I have many) is when brands jump onto the latest social network “because everyone else is doing it” and it’s really popular. However, if you don’t use it to the correct purpose or in a way that is meaningful for your potential fans/followers, what’s the point? Well, the students and staff over at Drake University have figured Pinterest out.

Now, I wonder how long it takes for other Schools to get the same idea.
Update: According to the Drake University Twitter account, the students do the vast majority of the work on the Pinterest account, with staff oversight. What awesome experience for the students as well!