Archive for category In the News

Millenials to the Rescue?

Posted by Kristin in In the News on June 8, 2010

I’m sure most of you read the opinion piece in the New York Times entitled “Save Us, Millenials.” I know it was extensively passed around on Twitter and Facebook last week. I’ve read it at least five times now, and every time, something new jumps out at me.

Now, there have been TONS of books, articles and opinion pieces written about the Millenial generation. From the book Generations (which is next on my list to read), to the article in last month’s Delta Sky Magazine, it seems people just love talking about us. And, my oh my, the adjectives used to describe us are vast: entitled, lazy, driven, optimistic.

Whatever you’d like to call us, I believe Timothy Egan nailed it when he said:

Instead, at a time when most Americans described themselves as “angry,” the generation now entering adulthood is keeping their trademark optimism. A recent, detailed survey of their attitudes done by the Pew Research Center was headlined: “The Millennials: Confident. Connected. Open to Change.”

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Yet Another, Dream Job

Posted by Kristin in In the News on March 31, 2010

So, the latest craze seems to involve companies, organizations and entire nations coming up with “dream jobs.” First it was Australia’s Tourism Queensland offering a job which included snorkeling, sunbathing and feeding turtles – or something ridiculous.

Then, a winery in California sought a social media guru and wine enthusiast to promote the company and wine lifestyle for six months. I don’t know about you, but all these jobs just sound like the most horrible positions in the world. Right?

Oh but wait, now The Irish Times are offering a couple the chance to globe trot about the most-romantic, luxurious destinations in the world, while blogging about their experiences for six months. GAH! TORTURE!

For those couples who are interested in applying, here is some more information. More than 1,000 couples have already applied – so buy a lottery ticket while you’re at it.

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Connecting the Masses

Posted by Kristin in In the News on March 2, 2010

Though I wasn’t able to attend, I tuned in to the most recent MIMA event, where a large portion of the discussion focused on the future of mobile. Panelists argued that businesses and communicators need to prepare for the future – and the future is mobile.

I recently purchased a smart phone, and I wasn’t entirely convinced of the mobile-phenomenon until I read this article. To summarize: almost 1/3 of all Americans do not have access to Internet. Prevented by cost, location or necessary equipment, a significant portion of our country is cut off from an ever-growing means of communicating.

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Doorbusters aren’t a Deal Breaker

Posted by Kristin in In the News on November 24, 2009

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With the holiday weekend getting closer and closer (11 hours, 10 minutes to be exact) consumers will be inundated with fliers and ads announcing this year’s coveted Black Friday deals. Several new stories this year have investigated the legitimacy of advertised deals and the likelihood of consumers actually getting their hands on the 50″ HDTV at Walmart for $498.

It is my belief that the smart shopper understands the concept of limited numbers of merchandise in each store. I don’t expect every Best Buy to have enough TVs at the lowest advertised price for every consumer. I understand that they are simply trying to get me in the door in the hopes that I will purchase something else. And, I’m ok with it.

For me, shopping on Black Friday is less about getting the cheapest pair of Dockers for my dad, and more about the shared experience with my mom and sister – and the thousands of others at the mall. It is a tradition that I look forward to every year – where success isn’t based on how many gifts we cross off our lists, but by how much fun we had.

I am curious to know if I am crazy – shopping on Black Friday for fun. So, if you are a Black Friday shopper: Why do you do it?

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