Connecting the Masses
Posted by Kristin in In the News on March 2, 2010
Though I wasn’t able to attend, I tuned in to the most recent MIMA event, where a large portion of the discussion focused on the future of mobile. Panelists argued that businesses and communicators need to prepare for the future – and the future is mobile.
I recently purchased a smart phone, and I wasn’t entirely convinced of the mobile-phenomenon until I read this article. To summarize: almost 1/3 of all Americans do not have access to Internet. Prevented by cost, location or necessary equipment, a significant portion of our country is cut off from an ever-growing means of communicating.
Read more…
In a Fight with Facebook
Posted by Kristin in Social Media on February 18, 2010
While doing some quick research on Facebook Causes for a client, I was greeted by a lovely advertisement from Facebook.

I’m not sure how Facebook determined that I was about to turn 36, when I am in fact about to turn 24. (March 20, mark your calendars).
I have decided that this might be worse than the targeted advertisements that Facebook normally chooses for me, such as weight loss, teeth whiteners and coupons for cupcakes.
Or, perhaps Facebook is mocking my fear of my mid-twenties by catapulting me into my mid-thirties…
What exactly is your game, Facebook?
WMSTMA: Politics
Next post in the series… What my Sorority taught me about: [FILL IN THE BLANK]”
Today, Politics.

Through various collegiate and professional experiences, I have become more and more exposed to (and interested in) politics. Attending college during the 2004 Presidential election (also being the first where I could vote) opened my eyes to the conflicts that arise when political lines are drawn in the sand (or snow). However, I also learned A LOT about politics within the walls of my sorority, and while serving as President of the Panhellenic Council. Note: if you’re not Greek, that means nothing to you. Translation: I was President of the group that governs all sororities on campus.
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WMSTMA: Networking
My first in a probable series of “What my Sorority taught me about: [fill in the blank].”
Today, NETWORKING.

The concept of meeting new people, is a frightening one to me. I become increasingly awkward, horrible at small talk and shy when in situations where I don’t know anyone. One of my many professional goals for 2010 is to attend more, and become more comfortable at, networking events.
Being Greek, there are numerous opportunities that require you to mingle with unknown individuals. Through those instances, I have learned many skills that I can translate to professional networking events.
Read more…
What my Sorority taught me about:
As many people know, I am a proud member of my sorority and have no doubt that some of my fondest experiences, relationships and opportunities would not have been available to me without it. I often find myself defending my decision to join a sorority, constantly fighting stereotypes of constant partying. I’m not going to deny that I partied in college, most kids do (whether or not they join a fraternity or sorority). However, being a member of a Greek organization also opened a lot of doors for me, ones that I believe would not have been there without my affiliation. So, this series of posts will work to highlight all the things I learned while in my sorority, especially those that have helped me in the professional world.
I am not exactly sure how many learnings I will be sharing through this WMSTMA series, but I hope I can share some of the things that I learned, while expanding my creativity and writing prowess.
Conan vs. Leno vs. NBC – Everyone Loses
I have about had it with the entire late-night fiasco unfolding on NBC. While this will prove to be a learning opportunity for public relations professionals and teachers, my goal is to make some sense of this muddled situation.
Conan and Leno have made the most of the feud during their monologues and interviews, too frequently bordering on “too far,” especially in Conan’s case.
Unfortunately for NBC, one of the first official responses from NBC executive Dick Ebersol definitely did not go through his PR team:
The executive, Dick Ebersol, chairman of NBC Universal Sports, said the reason for Mr. Leno’s return to NBC’s late-night roster after a short stint in prime time this season was a simple one: disappointing ratings for Conan O’Brien’s “Tonight Show.”
Referring to the pointed jokes made this week by Mr. O’Brien and David Letterman of CBS, Mr. Ebersol said it was “chicken-hearted and gutless to blame a guy you couldn’t beat in the ratings.”
He added that “what this is really all about is an astounding failure by Conan.”
So, my question is: Where do these three parties go from here? Is there a solution that will pacify the Conan-loyalists, NBC executives and Leno’s influential team?
The public nature of Conan’s show cancellation and options for a continued relationship with NBC, combined with the nature of late-night monologues and NBC failing in the ratings across the late-night line up, have made for a volatile situation. And I’m sure ABC, CBS and FOX are loving every minute of it.
Love is All We Need
I ran across this video this afternoon and wanted to share it:
Organized by Starbucks, the video highlights our ONE global community and the power of music.
From Starbucks:
On December 7th, 2009 at 1:30pm GMT Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. In that one breathtaking moment, musicians from 156 countries played “All You Need is Love” together. Watch now, as musicians from all around the world come together and share a song.