By 2g1c2 girls 1 cup
Posts Tagged Social Media
Pinterest. Everyone who uses Pinterest is addicted. Everyone who gets introduced to Pinterest quickly becomes obsessed.
What’s Pinterest? Well… In short, Pinterest is a site where users save images and categorize them into “boards.” Basically a visual bookmarking service. People have boards for recipes, cool photography, places to visit, crafts to make, wedding inspiration, etc. etc.
I follow a few brands on Pinterst – including Nordstrom, Real Simple and MagnetStreet Weddings. The most prominent brands on the site are those that work in the areas of fashion, food, photography, crafts and weddings.
Today, I came across a University using Pinterest. And using it damn well. Drake University.
Run by interns in the Marketing & Communications department of the University, the account demonstrates a genius way to utilize one of the most buzzed about social networking sites of the moment, in a way that still makes sense.
Through 11 boards, these students share recipes that can be made in one’s dorm room, dorm decorating ideas, gear for the ultimate fan and alumni, and sites in and around Des Moines (where the school is located).
One of my major annoyances when it comes to social media (and I have many) is when brands jump onto the latest social network “because everyone else is doing it” and it’s really popular. However, if you don’t use it to the correct purpose or in a way that is meaningful for your potential fans/followers, what’s the point? Well, the students and staff over at Drake University have figured Pinterest out.
Now, I wonder how long it takes for other Schools to get the same idea.
Update: According to the Drake University Twitter account, the students do the vast majority of the work on the Pinterest account, with staff oversight. What awesome experience for the students as well!
Keeping tabs on new social networks could be a full-time job (and what a fun job that would be). However, I do my best to monitor what’s gaining steam and how it could potentially be used. Some that I’ve been watching lately:
The tagline for Squabbler is “everything’s debatable” and, I’m quickly realizing after spending some time on the site, that’s totally true. The basic premise of Squabbler is simple. If you have a topic you’d like to argue, shoot a 30-second video, enter the email address of your opponent and Squabbler sends them an invitation to Squabble. Once they have created a video response, both videos are uploaded to the site and open for public voting on who is right. Some debates in the Hall of Fame include the “cool factor” of tapered jeans and a dog lobbying to discontinue use of the vacuum.
The verdict: While this site is largely a huge time suck, it could be a unique outreach strategy for lifestyle or niche brands. Maybe there is a pet-friendly vacuum that exists which emits no loud, scary noises? Probably not, but it’s kinda neat. Plus, I tend to be argumentative.
Why do I do it? Twitter, a blog, Facebook, about.me, Posterous, another Twitter, another blog…
This is one question that I am often asked and one I ask myself all the time, especially when I haven’t posted on my blog in a while (cough, first post this month, cough).
Answers to this question often include some variation of the following:
- I need to use the tools to truly understand the business implications.
- To stay competitive as a candidate in my field, I have to show competency – and even expertise – with social media.
- There’s a conversation taking place. I want to take part, and I think I have something worthwhile to say.
However, I’d like to throw out another potential reason for our use of social media: avoiding a second death.
I recently read Have a Little Faith by Mitch Alborn. In the book, the main character is asked by his childhood Rabbi to deliver the eulogy at his future funeral. In their conversations, the Rabbi brings up the idea of a second death – which is scarier than actual death for many people.
So, how does someone die twice?
A second death, in short, occurs when someone is forgotten, not out of spite or the intentional actions of others, but just naturally. Once friends, family members, colleagues are no longer around to share stories and memories – that’s a person’s second death. Let me move on, because I don’t want my first post this month to be a total buzz kill.
The Internet, however, is forever. Facebook profiles, Twitter feeds, blogs (for as long as you pay to host the domain) are legacies of one’s existence, life and experiences.
So, is this why we do it? A desire to make our mark in the giant timelines of life and after? To prove, long after we’re gone, that we existed, had opinions and did something?
I think this is a part of it, but maybe not something that everyone is willing to admit.
What do you think? Why do you do it?
The concept of defining one’s identity online has been discussed endlessly. I’ve worked to develop my professional persona through Twitter and lately, my website. However, as I enter a new stage in my personal life, I feel the need to document and ultimately share these experiences with friends, family and anyone who is interested.
However, I fully acknowledge that my professional contacts and readers of my website (all seven of you, hello!) may not want to read about my struggles with wedding vendors, stresses of budgeting and ideas for cheap dates for poor newlyweds. So I decided I would be one of the many to venture into the world of multiple blogs. Yikes.
This blog will continue to allow me the freedom of posting about a variety of topics – ranging from first date etiquette (thank you Twitter!) and book reviews to PR tactics and mishandled crises. Everything directly related to my personal life, and my transition from single to engaged, and later to becoming a wife (gulp) will be housed on my new site.
As I work to build up content and adjust to maintaining two separate sites, I will be a contributing columnist on Just Judy Judy Judy. Thanks, in part, to a chat with Judy, I feel comfortable and am ready to be the owner of two separate identities online. Eventually, I will be moving to a brand spankin’ new website, but until then check me out at Little Miss Bride to Be.
Here’s the question: How do you balance your personal life with your professional image online? Do you use two separate identities? Or, do you take the opportunity to showcase you as a completely balanced person?
So, the latest craze seems to involve companies, organizations and entire nations coming up with “dream jobs.” First it was Australia’s Tourism Queensland offering a job which included snorkeling, sunbathing and feeding turtles – or something ridiculous.
Then, a winery in California sought a social media guru and wine enthusiast to promote the company and wine lifestyle for six months. I don’t know about you, but all these jobs just sound like the most horrible positions in the world. Right?
Oh but wait, now The Irish Times are offering a couple the chance to globe trot about the most-romantic, luxurious destinations in the world, while blogging about their experiences for six months. GAH! TORTURE!
For those couples who are interested in applying, here is some more information. More than 1,000 couples have already applied – so buy a lottery ticket while you’re at it.
So, I’m sure many of you do not religiously watch Bravo like I do… but stay with me on this one. Bravo’s newest TV show “Kell on Earth” follows Kelly Cutrone and her minions at People’s Revolution in the fast-paced world of fashion public relations.
Cutrone is cut-throat and intimidating as hell, and infamous for the line, “If you have to cry, go outside.” (Note: I would never work at a place where employees bursting into tears happened enough times for that rule to be in place). Yikes.
A recent episode, however, let loose another strange rule at People’s Revolution: employees are not allowed to use social media.
**Update: I was informed by Katy Smith that, in fact, employees of People’s Revolution are using social media. However, given the recent episode where a new hire was terminated for tweeting about being hired, I am leaving up this post. I’m still interested to hear your thoughts about social media policies.
Well, as many people know… I am recently (very recently) engaged. The past 24 hours have been exciting, happy, busy and overwhelming. Wisely, I waited until the next morning to start sharing the news with family and friends. This is, by far, the biggest news I have ever had to share with so many people and I wasn’t entirely prepared for the process.
Naturally, the first form of communication was a phone call to my parents and sister, followed by a picture text of the ring. Following a phone call to my grandma, I resorted to text message to share the news en masse. All of this, plus the phone calls that followed were completely expected. However, the announcement via social media was quite a task.
Congratulations tweets from Madeline Koch and Paul DeBettignies were the beginning, followed by congratulations and excitement from all of the great people I know online and in real life. The official changing of the Facebook status and obligatory photos unleashed even more.
I am so very grateful to have so many people who care about me and love me. And that isn’t the point of this post. I am truly amazed at how differently information is shared, especially huge life-changing information. The utter speed of communication and response is exciting, and alarming! I am still working to catch up, say thank you and update everyone on the news. This entire process has truly opened my eyes to communication of the future, and at the same time, how traditional communication – over the phone and in person – is still necessary, and important.
Well, I’m off to make more phone calls to family, but this is definitely a moment and a day that I never want to forget. Thank you to all of you for being my support, sounding boards, friends and mentors.
Marketing, web and communications professional. Passionate about sports, photography, travel, friends and family. Minnesota gal, who happens to cheer for the Packers.
"In the right light, at the right time, everything is extraordinary." --aaron rose
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